Portfolio


Solving the problems that keep business leaders up at night.

Viacom Africa

Launch strategy MTV Base:
Brand direction and positioning
Growth Strategy
Design of business development framework
Leadership development
Business planning facilitation

Launch & expansion strategy for the global entertainment brand.

AGSA

Designed the Communications Framework

Leadership Development

Developed process to improve Internal Communications

Nandos

Refinement of brand strategy

Designed a communications ecosystem to  entrench positioning and competitive advantage

Reframing engagement strategy for one of SA’s iconic brands

Amazi Beauty

Guiding executive leadership through crisis and change through bespoke #BeyondTheDip intervention

Africa in the World

Collaborator & Growth partner

Yoco

Spoke on the intricacies of entrepreneurship

KayaFM

Defined the positioning and differentiation strategy for this top-tier and niche radio station

Lionesses of Africa

Shared how self-mastery is the basis for life master

Ornico

Guiding executive leadership through crisis and change through bespoke #BeyondTheDip intervention.

Plates & Scales

Developed and defined an end–to–end growth strategy for this dietetics business

Heavy Chef

Guest speaker on Fentreprenuers™ and their ability to grow successful businesses.
A conversation on why casting talent is a crucial skill for business success
A conversation the importance of brand citizenship over CSI

Brand Council of South Africa

Engaged with business leaders about the growth of a purposeful brands vs profit-led brands and what business leaders can learn.

Discovery

Facilitated a conversation on the importance of wellness in the era of COVID and beyond.

M-NET

Defined the positioning and differentiation strategy

Vodacom

Developed a Brand Positioning for the brand
Developed the Communication Framework to ensure brand breakthrough during the 2010 Soccer World Cup (which they didn’t sponsor)
Designed the Branded Commemorative Book

Think Creative Africa

Value creation and business development plan for a challenger ad agency brand.

Roth Media

Business transformation and organisational design.

Zanenza

Business and brand fundamentals for a successful event and crisis management enterprise.

Entreprenarium

Strategy fundamentals for a Pan-African business advancing organisation.

Digital Satellite Television (DSTV)

Growth strategy for the multi-channel entertainment platform.

Youth Employment Services (YES)

Communication strategy for President-approved initiative to drive youth employability©.

Eskom

Reputation enhancement strategy.

Barclays Africa / ABSA

A repositioning strategy for SA’s largest bank.

African Development Bank (AFDB)

Design & delivered business essentials masterclasses for Sub-Saharan Fentrepreneurs™ in training.

Auditor-General South Africa (AGSA)

Communication strategy for SA’s public entity that drives government accountability.

Graca Machel Trust (GMT)

Launch strategy for the Pan-African initiative to change the reality of access to finance for women in business.

Youth Employment Service

Developed The Brand Strategy  to ensure differentiation from other youth-focussed organisations

Designed the Communications Framework

Articulated the Collaborator Strategy

River State Nigeria

Developed the Brand Strategy for this oil-rich State and key GDP contributor

Led Ethnographic Research to surface unique insights to anchor the brand vision

Developed the communications Framework and ensured on-strategy Implementation

Developed the brand book

21 Icons (a pioneering social movement)

Articulated the Brand’s Purpose

Defined the Brand’s Positioning

Designed the Communications Ecosystem

South African Tourism

Transformed organisation and introduced robust process and capabilities

Professionalised The Marketing Discipline

Defined the business decision-making process to ensure singularity of vision

Provided guidance on the brand expression

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