I’m Dr Sizakele Marutlulle, a strategic executive and creative problem-solver with over two decades of experience in business development, brand strategy, leadership, and entrepreneurship.

I lead an Africa-anchored, global creative practice that is deeply intentional about our work and optimistic about the future. Recognised on Mail & Guardian’s 2018 Women Changing South Africa List, I wear many hats: published columnist, advisor, facilitator, public speaker, investor, and mentor. I am dedicated to helping brands become forces for positive change.

My journey began at HerdBouys as the deputy MD, South Africa’s first black-owned advertising agency, where I helped reshape narratives and promote African excellence globally. My career has allowed me to lead teams at Grey as the CEO, South African Tourism as the COO, Barclays Africa as the CMO and Herdbuoys Mccann-Erickson as an Operations Director, I have won multiple awards including a Cannes Lion and a D&AD Yellow Pencil.

After experiencing the corporate world’s highs and lows, I realised my passion for branding and storytelling was stronger than ever. Today, I champion Humancentric Creativism, using creativity to drive societal transformation and inspire change.

Each day, my team and I dedicate ourselves to helping our clients and collaborators reframe possibilities, challenge the norm, and secure high influence.

Our Belief

We champion Humancentric Creativism, a disruptive approach that turns creativity into activism by centering humans in all endeavours. This philosophy drives us to transform not just brands, but also the communities and cultures they touch.

Our Approach

Positioned at the intersection of culture, creativity, and commerce, our practice uncovers insights and innovations that cultivate high-influence brands and businesses. These entities inspire individuals, catalyze societal transformation, and generate sustainable growth through creative solutions that resonate deeply within their markets.


Led by committed citizens conscious of what both people, and the planet need to thrive, we direct our unique skills, talents, and networks towards solutions that advance the human family. As a collective, we strive to make a tangible impact on the world around us, ensuring that each project not only meets but exceeds the aspirations of those we work with.

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I work at the intersection of commerce, creativity and culture to design solutions that help pro-Africa companies compete, win and prosper.

View the Brands that I’ve worked with